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Social media has become one of the most significant book marketing tools at an author’s disposal. Online networking can enable an author to reach out to a vast audience, eager, engaged and constantly on the lookout for new literary trends.


With a well-orchestrated book marketing campaign executed through social media, an author can generate a groundswell of interest and support.


Following the publication of your book, ShieldCrest will design a specific and tailored Social Media Book Marketing Campaign together with a unique leader page through our social media platform, which functions as a ‘mini-website’. It will get the most out of Twitter & Facebook and the rest, to really create a buzz, capture followers and drive them through to an author web page or to online book retailers.






Social media is largely about starting the right conversations, producing entertaining, relevant and engaging content, interacting with the right people online, and taking part in online discussions that allow other users to get to know the author and use this intimate access point as a way of discovering the author’s work.


We will run your Facebook & Twitter campaigns for a month at a time and administer the page on a daily basis to increase the number of followers in your target market.


Social media is largely about starting the right conversations, producing entertaining, relevant and engaging content with the aim of raising awareness of your book and your author profile.  The sole aim is to increase book sales and fulfil your wider book promotion goals. We liaise with you throughout the campaign to generate personal and engaging content.

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In essence, a Social Media Campaign has much in common with old-fashioned book group networking, where authors would travel up and down the country, giving talks about their book and encouraging book group members to read and discuss the work.


Handled properly, this online version is one of the greatest book promotion and book advertising tools at an author’s fingertips.


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