Recommended Retail Price (RRP)
This is the price at which the book is sold and includes the following.
Cost to produce + the royalty to the author + the distributor & retailer margin and in some cases shipping.
Our authors decide what royalty they would like and we let them know the effect it will have on the sale price.
The combined margin the major distributors & retailers require on hardcopy books can be as high as 60% of the sale price (not the cost price). As an example:
A book cost price is £5 and assuming an author royalty of £1. When the retailer margin is added to the £6 the resultant RRP will be approximately £15. The retailer then has the ability to apply discounts within their margin. In the case of Amazon, they also insist the publisher pays the delivery cost to them so this needs to be included in their price.
It is therefore important the cost price is reduced to a minimum and this generally depends on the quantity in each print-run. ShieldCrest provide high print quality at the most competitive prices and can even retain this competitiveness at low quantities.