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    Time to start your book publishing journey!

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HOW TO PUBLISH A BOOK

Learn how to publish a book here! Using our many year’s experience we will guide you step by step through the process from your precious manuscript to the finished book.
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We want to see your work

As a UK-based book publisher with extensive experience across a wide range of genres, including novels, children’s books, biographies, non-fiction, true stories, and even bold, controversial topics. We are proud to support every author’s unique work.

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Is This Your First Time Publishing?

If you would like to learn more about the book publishing process and how it can help bring your work to life, we recommend taking the tour. However, if you prefer to…

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Already a Published Author?

If you have published a book with us before, or are a previously published author, feel free to click here to go directly to our submission form.

Our Services

Elsewhere on this site, we have shared the facts about the publishing world, including the high expectations some authors have and, in too many cases, the unrealistically high expectations some publishers give.  Read More…
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Publishing Services

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Marketing Services

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Shieldcrest Book Publishers UK

Take a look at some of our recent independently published titles. To see a more extensive list, visit our bookshop.

We want to hear from you!

As a recognised and reputable book publisher, we do our utmost to tailor our services to meet your needs. We work across a diverse range of topics and welcome a wide array of submissions.
For advice or to learn more about how we publish your book and bring it to the attention of the public, please contact us today. If your manuscript is ready, you can submit it below.

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Choosing The Right Book Publisher

People choose to write for many different reasons.
Some are driven by a deep personal passion which they want others to know, while others may have created something new and innovative which they want to share with a wider audience. The UK publishes more books per capita than any other country, with nearly 200,000 books released each year and over 500,000 books published annually in English worldwide. With such a competitive landscape, getting your work into print takes dedication, persistence, and the right support. That is where ShieldCrest comes in, helping you turn your dream into reality. But a word of caution: many companies claim to be publishers or offer book publishing services, yet outsource most of the work. In reality, you are often only dealing with a front man, not the team who will bring your book to life.

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New Book Publishing Authors

If you are new to publishing, you may be unsure of what you need and require step-by-step assistance throughout the process. As you will see from our author testimonials
, ShieldCrest specialise in supporting new authors through every stage of their publishing journey.

We handle both large and small print runs while keeping costs low. In addition, we offer a special price if you are publishing a book for a local club, church, or business, where global distribution is not required.

The reality is, getting published as a new author can be extremely challenging, which is why most traditional publishers focus their attentions on established authors or celebrity memoirs who have a large following with guaranteed high-volume sales, making the investment low-risk.

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Book Publishing Options

When considering publishing a book, it is important to think about the practical aspects early on. For instance, the size, format and general layout of a book might vary dependinbg on the subject matter and purpose for which the book is going to be used. style.

Whether or not the book should be printed as a paperback or hardback is also something that should be considered. It is recognised that hardbacks are treated more respectfully than paperbacks. Sometimes referred to as coffee table versions.

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What About Marketing?

Once your book is published, the next challenge is getting it into the hands of readers. To assist with this, ShieldCrest offer a wide range of marketing and promotional services to help reach your audience all of which are detailed on our website.

Our most successful authors have all played an important part in helping to market their book(s) and, to assist with this, we provide a bespoke author webpage. This enables authors to feature news updates on what they are doing, such as book signings, local press, radio and TV interviews. It also enables substantial discounts to be offered on their books to encourage sales.

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Additional Services

We also ensure that our authors’ work is professionally presented and free from criticism related to avoidable errors.
Typos, grammatical mistakes, and misquotes can undermine even the best-written book, which is why we offer a comprehensive proofreading and editing service. Where needed, we strongly recommend taking advantage of this service to maintain the highest publishing standards.

After all, there is nothing worse than having a brilliant novel receive poor reviews simply due to spelling errors or weak grammar.

Children’s Book Publishers

For many people, their love of books and reading can be traced back to the stories they read as a child. Whether it was the adventures of ‘Just William’, the mysteries of the ‘Famous Five’ or recent additions such as the work of David Walliams, there is something special in the relationship between children and stories they feel have been crafted for them.

What to think about

There are a few factors to consider when writing a children’s book. The first is to consider what ages you are writing for, as this will affect the kind of language you use and the style of narrative. If it’s for toddlers just learning to read then it needs to be very simple, whereas for older readers the plot can be more complex.
This also affects the kind of characters you choose – do some of research on the kind of things kids of that age are interested in as that will make it easier to determine what you can work with. Ideally, you also want something that can tie in with personal experiences as children also tend to know if a story feels like it’s been too obviously crafted with them in mind (as personified in the “How do you do, fellow kids?” meme).
It is also important to remember that children’s books are not “easier” than any other form of narrative. For example for smaller children crafting rhymes with a rhythm that fits and makes sense can often be more challenging than you think.

Another factor is younger readers often favour complete stories as opposed to cliff hangers or ambiguous endings. Even with a series, children tend to want each part to feel complete.

Illustrations

At ShieldCrest we offer an illustration service, using our own team of experienced illustrators. For younger children, it is recommended that the story stick to around 50 to 1000 words, with the illustrations highlighting the main point of the story.
If you are writing a young adult novel then this is different as they are more likely to engage with reading providing the concept is strong enough and sufficient interest created by the writing. For example, you may only want an illustration such as a map to indicate the key locations in a fantasy novel or possibly pictures at the start of each chapter to highlight key events.

Crafting

At the heart of it, crafting a children’s story is the same process as crafting a story for adults. You still need characters that they can engage with, a plot that entertains and for them to be left satisfied by the end.

ShieldCrest can not only publish your work but we also offer proofreading, editing and other services to help get your children’s book out there. We want to see you succeed and we have the tools to help you do it. For more information please contact us today and we will be happy to discuss our publishing packages in more detail.

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How To Publish a Book

Throughout history, something that has always been part of any community has been the need to tell stories. From the first cave paintings to the latest movie being streamed, we have still enjoyed sharing stories and experiences in book form.

Books are still one of the most powerful forms of storytelling as it enables readers to use their imagination of the setting, people and events they are engaging with. It also gives the author immense pleasure, to transport people to a distant fantasy land or to learn about people through their real life stories. There is something particularly engaging when it comes to reading something on the page and forming images in your mind.

For many, there is also the desire to be one of those people writing the story. It may be that they want to share a family history, thereby giving something that can be retold for generations to come. It might also provide a reference point for people who want to continue their family story in the future.

Often they have an overwhelming desire to write about a character or their world, something that may be personal to them but equally something they believe might be of interest to others and want to share it.

At ShieldCrest Book Publishing, we know that the story you have to tell is important. However, there are challenges when it comes to getting your work out there. This is why we have created this guide on how to publish a book to give you the best possible chance of success.

The first draft

Often the biggest challenge when writing a story is the moment when you face a blank canvas, be it a notepad or computer screen. How do I get started? Undoubtedly it will require research for background details and authors all develop their own methods to create an overall structure that will make the writing process easier.

In some respects it’s like studying. Different people have different work processes and some will work better than others. Whatever methods you adopt to get started, at some point you have to begin writing.

The most important part for the first draft is to get your ideas down. Don’t get too worried at this point about editing or proof reading as this will come much later. Most authors will have the end in sight even before they start but others will not be sure how it’s going to finish until they are well through the plot. Whichever it is, once you begin the ideas will begin to flow. Each story has a beginning, middle and end although you may rearrange the order as the book takes shape.

Feedback and editing

Once you have your first draft, now is the time to take a step back and give it a couple of days before coming back to it. This gives you the best chance of looking at it with fresh eyes so you can then get to work on a second draft.

At this point or any time in the future, you may need some feedback on the work. Ideally, you need someone who is objective enough to look at what you are trying to say and able to make constructive suggestions.  It is important that you don’t just ask a friend who will be more inclined to be excessively positive.  What you need are constructive comments even if they are sometimes critical as it all forms part of the learning curve.

By the nature of writing it can be easy to go off on auto-pilot, something that can be effective when you want to get your first draft down but needs to be structured once this has been done. Sometimes the plot can get lost and would leave the reader bewildered. This is one reason why ShieldCrest Publishing offers proof-reading and editing services as an editor can offer advice and suggestions. With our parent company, Pressman House, we also often ghost write for the author who is usually a well-known person.
The fact is you can have a strong character with an engaging plot but the reader can be put off if it is poorly written. We learned to our cost in our early days when a review was put on-line which said; “A great story but it is a shame the publisher didn’t iron out the many grammatical errors in the text before publishing it”. Ouch! Never again we said.

Formatting

Once you have completed your draft and are satisfied with it, you should then think about how it is formatted. There are various book sizes and Shieldcrest can publish in any size. As examples, we offer UK and USA novel sizes, A4 and even the USA Pocket Book size and everything in between to suit. Most authors will ask us to recommend the best size as it not only affects the appearance but also the print cost which we endeavour to keep to a minimum as it ultimately affects the sale price. This obviously becomes an important criterion as you need to weigh up the sale price and its effect on the number of book copies you are likely to sell.

Formatting is also about making sure that the look and feel of the book is right and this is something a professional publisher should work closely and advise you on.

Unlike some publishers who only provide a digitised proof copy (if one at all), an important part of ShieldCrest’s strategy is to provide our authors with a physical proof copy so they can see the actual look and feel of the finished book before it goes into volume print. It also provides the author with the opportunity to make any last minute amendments.

The cover

The term “You can’t judge a book by its cover” is often trotted out. While it works as a metaphor for not judging people, it is not always the case in promoting a book.

The look of the cover of historical fiction will be very different from a romantic drama but in all cases they are visual shorthand for someone glancing at the options. For sure a good cover design will make it stand out.
This is why we have professional illustrators on our team who can provide the ideal cover to give your book the best chance of being noticed by potential readers.

Your options

There are hundreds of thousands of books published each year. While it is an achievement to have something published and made available for purchase, it is important to think about who you approach and what they have to offer.

One of the problems approaching mainstream publishers is that they will usually work through agents and refuse unsolicited submissions while others may focus on a particular genre so it is therefore important to do your research before submitting to them.

ShieldCrest offers a number of publishing options which you can choose from depending on what is appropriate for your work.

Local print run

We are able to provide solutions from small print runs for local groups and communities to very large global distribution projects. All are available at a modest cost.

Print without distribution

Full distribution means your book gets its own allocated ISBN number, incorporated copyright protection as well as being available in leading bookstores and online retailers worldwide.

Don’t forget, we also make an investment with all our authors which gives them the comfort of knowing we believe in the quality of their work and prepared to share part of the risk. Ours is also a long term investment as ShieldCrest will give your work ongoing support for at least ten years.

Getting it out there

People can make the mistake of thinking that the main goal is getting their book published. While it is something to be proud of and an achievement, the fact still remains that you want people to read it.

This is where promotion and marketing comes in. In recent years, there have been more channels available to help get your work seen. Aside from traditional print and broadcast media, social media has also become more important.
Being able to pitch an idea effectively is what will grab people’s attention before they have read a single word. It’s not as easy as it seems to get the message across in a way that entices people to buy and is a skill in itself.
Boasting that your book is the next big thing in that genre is not always the best way. Whereas it is important the author is proud of his work and confident that people will enjoy it, imparting that message effectively is where the skill lies and the use of third parties will help achieve this.
With people becoming much more knowledgeable about social media now, putting the message on the right platform is important. ShieldCrest offer a range of social media marketing packages and where authors decide to use this as part of their marketing strategy, we have social media experts who can engage with them and explain the benefits of the various packages available.
Beyond social media, ShieldCrest offers a full range of marketing services to help generate sales after publishing. For example, we create snappy press releases to make your book newsworthy and more likely to get featured in a paper or magazine. These press releases are distributed to over a million media outlets worldwide which are interested in you book’s genre.
We also have a featured author page on our website, giving more exposure to individual authors and offering their book for sale at a discounted price to help sales lift off. It also introduces people to the book and the person behind it.

Talk to us

ShieldCrest want to receive your work. We like to see interesting and engaging stories on a wide variety of topics. We are open-minded, always looking for titles that we feel would be engaging and where there is an audience and appetite for the subject.

The fact is; markets shift and tastes change. Often, something out of the ordinary may end up becoming a bestseller and in turn help to change the market. We believe it is important to gauge each title on its own merits as opposed to current prevailing trends. Whether it is fiction or non-fiction, it is where the end product fits and can satisfy the potential reader. We also never shy away from controversial subjects.

If you would like to submit something to us, simply complete our submission form which can all be done easily and swiftly on line and attach you manuscript. It sometimes happens that the manuscript is in written form so if this is the case just let us know via our contact form so that we can arrange to digitise it.
Digital formatting is what allows us to keep our costs down, so that we can provide a better service to our authors while, at the same time, keeping costs to a minimum. Occasionally people are concerned about releasing their masterpiece in case of plagiarism and we would like to reassure potential authors that we receive hundreds of manuscripts and if we do not go ahead with publishing, all manuscript we have received are either returned or destroyed.
Something we haven’t mentioned is that all our author’s books are print-on-demand so our authors do not need to invest in large quantities. Many are also first time writers who need guiding through the process when first getting started. We regard this as another important aspect of our job; to work closely with first time authors and offer advice on the design and content of their book and the most effective publishing packaging.
In addition to physical copies (hard copies), we are also able to convert the work to an eBook in the different formats necessary to suit different e-Readers. Once done, we make them available for download in over 60 countries.
Our authors also receive their royalty reports every three months, thereby keeping them up to date on progress of book sales.
In short, ShieldCrest do all we can to help our authors see their publishing dreams come true. At the same time, we are here to give guidance and support. Books are something people will always want and despite the range of visual media available, curling up on the sofa with a good book is still something people love to do. We saw the evidence of this during the recent pandemic when our book sales soared.
To find out more or to discuss your manuscript with us please use our contact form or give us a call and we will be happy to discuss your book and help you on your publishing journey.
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