Social media has become one of the most significant book marketing tools at an author’s disposal. Online networking can enable an author to reach out to a vast audience, eager, engaged and constantly looking for new literary trends.
With a well-orchestrated book marketing campaign executed through social media, an author can generate a groundswell of interest and support.
Following the publication of your book, ShieldCrest will design a specific and tailored Social Media Book Marketing Campaign. This will comprise of targeted ad(s) pushed out through our established social media platform, which functions as a ‘mini-website’. It will get the most out of Facebook & Instagram ads, to really create a buzz, capture followers and drive potential buyers through to a purchasing platform.
In essence, a Social Media Campaign has much in common with old-fashioned book group networking. Authors no longer need travel up and down the country, giving talks about their book and encouraging book group members to read and discuss the work.